Boat Docks & Lifts Open Year Round | On-Site Consultations

If you're looking for a premium boat lift or boat dock in Minocqua, Manitowish Waters or the surrounding area, count on the DOCKshop. As an authorized ShoreMaster dealer, we can help with designing, purchasing, installation and are open year round. We can discuss the possibility of buying your old dock or boat lift, or trading it in for a new one.

Arbor Vitae Location

CLOSED Friday, Feb. 13 & Saturday, Feb. 14

Rhinelander Location

CLOSED Saturday, Feb. 14, Friday, Feb. 20, & Saturday Feb. 21

Boat Docks Reshaping Your Waterfront

If you're looking for a premium ShoreMaster boat dock in Minocqua, Manitowish Waters, Presque Isle or the surrounding area, count on the DOCKshop. As the number one ShoreMaster dealer in the US, we can help with designing, purchasing, and installation of your new dock. We can remove your current dock system and discuss the possibility of purchasing it or trading it in for a new one.

Sectional Docks

Stable and lightweight. Perfect for water depths of up to 10 feet.

View Sectional Docks

Floating Docks

Durable and versatile. Great for dock systems of any shape or size.

View Floating Docks

Roll-In Docks

Rugged wheels for maximum portability. Ideal for smooth and sandy shorelines.

View Roll-in Docks

Boat Lifts ShoreMaster Sets The Industry Standard

Offering fully welded construction boat lifts, which not only increases stability and durability but provides for faster, easier installation as well. And finally, each boat dock lift offers a wide range of options and accessories to improve ease of use and make sure that you can maximize your time on the water.

Boat Lifts

Protect your boat investment by installing a high-quality boat lift.

View Boat Lifts

PWC Lifts

Provide easy access to your personal watercraft with lifts and drive-on ports.

View PWC Boat Lifts

Canopies

Replacement canopy covers no matter what make or model boat lift you own.

View Canopies

Customer Reviews

Drew came out and took measurements and gave us options for piers for water conditions, we decided on the polls dock and love it, they did a great job removing the old pier and putting in the new one.

May 2, 2025

The Dock shop is an excellent business to purchase your Dock needs. Thank you great job 👏

Raymond R

April 17, 2025

The DockShop has been a lifesaver for us! We use our family home on the river as a vacation spot these days so we aren’t always there, and we need to be able to rely on someone to help us with our boat situation. They came through for us with a new lift in a

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Melissa

November 8, 2024

Dock is in! Thanks Steve, James and Nic did a great job getting everything set.

Burt De H

July 1, 2024

Love Love Love my dock! Would highly recommend.

Nancy F

June 3, 2024

We are extremely satisfied with The Dock Shop staff and product. Love our boat lift and our deck. We strongly!recommend the Dock Shop for your boating needs!!

Harold J

May 9, 2024

I am very happy with our new dock, as well as the interactions that I’ve had with everyone at the business. From the moment I walked in the door, I was treated as a valued customer, even prior to my purchase. Everything was explained to me in detail, and all of my questions were answered

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Paul P G

April 18, 2024

To say we are so pleased with our new dock and lifts is an understatement. Their help with lay out and recommendations was second to none!

Phil M

February 19, 2024

We were impressed with the service we got from we came in several times to the Rhinelander office to ask many questions before ordering two docks to a well done installation and very pleased with the end results.

Kathy B

February 16, 2024

Had to return to a previous job and correct it. But the second time turned out to be done extremely well.

Lavern G B

January 23, 2024

The entire team at the Dock Shop from the guys in the store to the installation crew are top notch! They removed our old pier and installed the new with professional service.

Steve V

September 4, 2023

Several years ago, we bought a Shoremaster boat lift from Travis. We were so impressed with the product, product knowledge and installation that we returned to the Dockshop when looking for a new dock. Steve’s expertise when helping us select and design our dock was first-rate. I appreciate how his only concern was to meet

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Miles M

June 17, 2023